Palladian Partners, an Altarum subsidiary, worked with the Departments of Justice, Homeland Security, and Defense and 10 partnering organizations to develop branded promotional and meeting materials for the 2010 Technologies for Critical Incidence Preparedness Conference and Exhibition. This 3-day event highlighted new, cutting-edge products and tools for emergency responders and served as a forum for 1,500 members of this community to share best practices. The design staff created magazine and Web video advertisements to promote the conference and developed the expo website. Incorporating a logo they had developed, Palladian designers also created many branded products for the event, including a program book, posters, promotional items, and PowerPoint presentations.