The Centers for Disease Control and Prevention supports more than 70 grantee organizations working to prevent heart disease and stroke. As a resource for grantees, Altarum subsidiary Palladian Partners planned, created, and hosts a webinar series on earned media since 2011. The popular series, called Soundbites, provides grantees with real-world strategies for gaining media attention. Palladian staff members strategized the series content, coordinate speakers (which include Palladian subject matter experts), and promote the video among grantees. In addition, Palladian worked with Altarum to provide the webinar platform and technical support to the series. The video of each webinar is made section 508-compliant for Web posting.