For the National Center for Research Resources (NCRR), a part of the National Institutes of Health, media networks are key to promoting the resources, tools, and training that NCRR provides to medical research institutions nationwide to facilitate clinical and translational research. For nearly 4 years, Altarum’s subsidiary Palladian Partners has led or supported NCRR efforts to identify and target media outlets, advocacy groups, and other potential avenues for disseminating materials that highlight NCRR activities. The Palladian staff also helps NCRR respond to media requests for accurate and timely information. Daily, the Palladian staff tracks and monitors all media related to NCRR research, identifying scientific advances that may involve NCRR resources. This information feeds into the promotional materials that Palladian creates for NCRR.